About the Role
Onelink Properties is looking for a creative and experienced Social Media & Digital Marketing Specialist to manage and grow our digital presence across key platforms. The ideal candidate should have strong experience in content creation, copywriting, community management, video-production coordination and lead generation, preferably within the UAE real estate market.
Key Responsibilities
- Develop and implement the company's social media strategy.
- Create and manage monthly content calendars.
- Manage Instagram, TikTok, LinkedIn, Facebook and YouTube.
- Create engaging content for off-plan, secondary, leasing and property-management services.
- Write captions, hooks, scripts, video concepts and campaign messaging.
- Coordinate property shoots with agents, photographers, videographers and developers.
- Create content for project launches, exclusive listings, open houses, events and market updates.
- Manage daily posting, scheduling and quality control.
- Monitor comments, messages and enquiries and ensure timely responses.
- Support agents in developing their personal brands.
- Coordinate organic content with lead-generation and paid advertising campaigns.
- Monitor market trends, competitors and emerging content formats.
- Maintain consistent branding, tone of voice and visual standards.
- Prepare weekly and monthly performance reports.
- Ensure content complies with UAE advertising and real estate regulations.
Requirements
- 3-5 years of relevant social media or digital marketing experience.
- UAE real estate experience is strongly preferred.
- Strong understanding of Dubai's off-plan, secondary and leasing markets.
- Excellent English communication and copywriting skills; Arabic is an advantage.
- Strong knowledge of Instagram Reels, TikTok, LinkedIn and YouTube.
- Experience in content planning, production and community management.
- Familiarity with Meta Business Suite, Canva, Adobe Creative Suite or similar tools.
- Strong organisational skills, creativity and the ability to work in a fast-paced environment.
Apply for This Role
Fill in the form below and we'll be in touch within a few business days.